B2B Email Marketing: 10 Quick Tactics for Lead Generation
![]() |
Aditi Bansal |
Updated on Monday, May 08, 2017
B2B email marketing is proving to be effective lead generation tool. Learn 10 quick tips to reach your B2B email lists in the best way.

tags #B2B email marketing #B2B lead generation #
Originally Published: www.mediapost.com/.../...lead-generation-tool.html
Author: Jess Nelson
Author’s Twitter handle: https://twitter.com/_JessNelson_
Author’s Linkedin Profile: https://www.linkedin.com/in/jessienelson
How much priority do you give to B2B email marketing strategy for lead generation? Statistics by a B2B Lead Generation Trend shows that Email marketing ranks as the fourth most effective tool for lead generation, and second most commonly used tool for B2Bb marketing.
The report was conducted by the B2B Technology Marketing Community and sponsored by BrightTALK. The group founder of the community, Holger Schulze, indicated that the survey covered 600 marketers on LinkedIn and tackled issues on how b2b marketers are coping with new challenges and identifying new market trends and best practices.
How effective is Email Marketing?
The report indicates that 25% of marketers considered email marketing as “very effective” lead generation tactic while 55% showed that it was “somewhat effective.” Only 12% of respondents believe that email marketing is not effective for lead generation. This indicates that the vast majority of marketers have used this tool for lead generation and experienced its effectiveness.
How much do Marketers Use Emails for Lead Generation?
Among the respondents interviewed, over 92% admitted that they incorporated email marketing as part of their b2b marketing strategies. This makes email marketing the second most widely utilized lead generation strategy, after websites. Almost every b2b marketer uses a company’s website to generate leads, with 99% of respondents admitting to using websites.
What Email Tactics are most effective?
The respondents were also questioned about which email tactics they considered most effective. Marketers agreed that content marketing and personalization practices were the most widely used tactics.
Here are the top ten email tactics according to the report:
- Offering compelling content targeting every stage of the buying process (56%)
- Providing downloadable content (49%)
- Segmentation of email according to behaviors (45%)
- Email automation based on triggers (33%)
- Dynamical personalization of email content (32%)
- Segmentation of email campaigns according to demographics (30%)
- Empowering subscribers to specify their email preferences (19%)
- Incorporating trivia, games, and surveys (12%)
- Use of animations and video designs (11%)
- Introducing user loyalty reward programs (10%)
Although email marketing ranks fourth in overall, Ascend2 and Allegra Networks carried out similar surveys and found out that email marketing tops the list as the most useful tool for lead generation for small and medium sized enterprises.
This page has a focus on B2B email marketing, B2B lead generation was shared by Aditi Bansal.
- 7 B2B Marketing Strategies Examples For Long-term Success
- Six Steps for an Effective B2B Content Marketing Strategy
- Five Steps To Making Sales Through Social Media
- Why B2B Marketers Still Struggle at Conversion Optimization of Leads
- LinkedIn lead generation. 3 Simple Steps that can Swiftly Increase Linkedin Lead Generation
- A 3 step guide to get started on LinkedIn Sales Navigator
- LinkedIn Sales Navigator, GMail & CRM: Working Together to Boost Sales
- The Top 12 LinkedIn Tools to Improve Sales Prospecting
- 6 Advanced LinkedIn Prospecting Tactics that help Sales Reps to boost sales
- How Your Team Can Make the Most of LinkedIn Sales Navigator
- How to use LinkedIn effectively as a personal CRM system
- Quality features to look for in a B2B CRM System
- Tools and services for B2B marketers on Social Media Marketing
- 5 Ways of using B2B CRM To Achieve Best Marketing Growth
- Important Lessons for B2B technology PR from Donald Trump’s Campaign
- LinkedIn Sales Navigator Cost: How to decide if It's Worth It
- Which B2B Social Media Network is Best for your Marketing Strategy?
- How to Leverage CRM for B2B Content Marketing
- 10 Essential B2B Social Media Tools for Efficient Marketing
- B2B MARKETING IDEAS: THE SKYSCRAPER TECHNIQUE
- B2B Lead Generation Tactics in Commercial Insurance Markets
- B2B Social Media Marketing: Smart Ways to Generate Leads
- B2B Video Marketing: Best Practices to engage customers and improve conversion
- B2B SEO: Best Practices
- B2B Social Selling: Making a Foolproof Plan
- B2B Marketing Automation Market Trends
- B2B Marketing Automation: 6 Steps to Select the Best Platform
- 6 Important Tips to Use Twitter for B2B Social Selling
- B2B Magazines: Top Trends and Challenges for Marketers
- B2B Websites: Best Practices to Increase Traffic and Conversion Rates
- B2B Lead Generation Company: How to choose to get the best results?
- B2B Telemarketing: 7 Tips to Boost Lead Generation
- B2B Email Marketing: 10 Quick Tactics for Lead Generation
- B2B Email Marketing Strategy: 6 Best Practices for Sure-Shot Results
- Top 5 B2B Marketing Tools to Leverage for Automation
- A Few Ways Marketers Fail in B2B Telemarketing
- 5 B2B Content Marketing Strategies for Effective Lead Generation
- Buying Email Lists for B2B Email Marketing? Bad Idea. Build an Email List of Your Own
- Top 9 Effective B2B Facebook Marketing Strategies
- Marketing Strategies for Optimum B2B Lead Generation
- 7 Ideas to Engage a B2B Audience via Instagram
- Aren't You Using Quora for B2B Marketing?
- 7 Actionable Tips for B2B Reddit Marketing
- 5 Benefits of Business Process Management that you must consider
- 5 Essentials for a successful Business Process Mapping
- 5 Major Business Problems that Business Process Automation Solves
- Marketing Stats of 2016 Offer Clues to Actionable B2B Marketing Strategy for 2017
- Trends in Marketing Automation Technology- Asia that you must know
- Synchronizing Sales & Marketing for a Successful B2B Marketing Campaign
- 5 Important Components of Client Relationship Management
- Why Readership on Your Digital Publishing Platform is Dropping
- 7 things to know about B2B commerce
- Digital Ecosystem Maps for Digital Marketing Success
- Advantages of Business Process Mapping
- Supplier Relationship management for procurement challenges
- Are you a Business Owner? 5 Benefits of Using CRM Software
- B2B Lead Generation Strategies for 2020
- Generating Leads Using LinkedIn
- Digital ecosystem for e commerce players
- What is a B2B e commerce platform
- Top 10 Benefits of B2B E-commerce