LinkedIn Sales Navigator, GMail & CRM: Working Together to Boost Sales

Sales professionals rely on many tools to get their job done with the ultimate objective of getting closer to the customer, understanding their needs and building trusted relationships.

last updated Thursday, February 1, 2024
#Linkedin Sales Navigator #LinkedIn Navigator

John Burson     Subscribe
LinkedIn Sales Navigator, GMail & CRM: Working Together to Boost Sales

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How many lead generation tools do you employ for your B2B company? Excellent sales professionals use several strategies to get the job done and build trustworthy client relationships.

The Sales Navigator can be run on platforms you're familiar with to unlock the massive potential in business two-business marketing consistently. In a short while, you will discover three Sales Navigator enhancements that can transform the success of your sales teams.

Here are the enhancements:

CRM Sync with Sales Navigator

Vendors are now providing a deeper integration of Sales Navigator and CRM data to control the quality of saved accounts for B2B lead generation. You only import relevant accounts from the user's Salesforce CRM. Initially, users would spend lots of time manually figuring out the most beneficial leads. However, this new sync has automated the process, with all relevant CRM leads and accounts being imported automatically into the Sales Navigator.

Using Sales Navigator with Gmail

Sales Navigator can be directly integrated with Gmail. This allows users to interact with insights in their Sales Navigator using the familiar Gmail as they ordinarily communicate with contacts. You can access your public social contacts and LinkedIn profiles and save contacts in Sales Navigator from the comfort of your Gmail inbox. Gmail's icebreaker and team link functionalities enable users to build rapport through warm introductions. Downloading Sales Navigator for Gmail using the Google Chrome web store is simple.

Using Mobile Discovery in Sales Navigator

Over 25% of users purely rely on the Sales Navigator App. It is, therefore, important that the mobile experience is used optimally. The Discovery features on mobile apps will further simplify the application of apps to find new leads and accounts. Under the new tab, users will view daily recommendations for leads and accounts based on their preferences. You can receive up to ten recommendations that expire after 24 hours. This feature can be accessed using Android and iOS apps.


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