John Burson 
edited Thursday, February 1, 2024

Originally Published:
Author: Brian Hughes
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Are you generating quality leads from your social media campaigns? B2B marketers spend a lot of their time and energy running around to solicit leads from every quarter. However, there is nothing much to show forth in terms of absolute quality leads. I will dissect some LinkedIn tidbits that can be a game changer when utilized effectively.

How can you Generate More Leads with LinkedIn?

Thought leadership is an integral part of an effective B2B lead generation strategy. Statistics by Demand Metric indicate that content marketing generates over thrice the number of leads achieved by traditional outbound marketing campaigns, yet it costs 62% less. Thought leadership addresses common problems facing the clients or industry trends and establishes your brand as an authority in that industry.

By now, every B2B marketer must have joined the bandwagon of content marketing by publishing informative blog posts and sharing free whitepapers and webinars. Perhaps the question now is- are people reading your content? It makes no business sense if you’re hacking several blog posts and nobody is reading them. This is where LinkedIn and other social media platforms come into play.

How do you Build Relationships with Leads?

Social media provides a powerful platform for brand building. Many visitors will stream into your website after coming across your Twitter post, Facebook share, or LinkedIn post. LinkedIn remains the most effective B2B lead generation tool, with 44% preference with marketers. Facebook follows at 39%, while Twitter ranks at 30%.

Here are the top tips that will help you to build strong relationships naturally and improve your efficiency and impact as an industry’s thought leader:

Join the Industry-specific Groups

You must be proactive as a B2B marketer and join every LinkedIn group discussing your industry. It doesn’t pay to sit back and wait for customers who will accidentally stumble on your profile. Engage in the group’s blogs and discussions. As a regular contributor, you can begin sharing your expert thoughts with the group members.

Capture Additional Leads

Industry-specific LinkedIn groups expose you to your target marketplace. Take advantage of your familiarity with the group members and share relevant content with some links back to your website. However, it’s wise not to spam people with excessive content, like subsequently sharing ten whitepapers.

Automate B2B Lead Management Process

Now that you’ve captured substantial leads through webinars and whitepapers, it’s time to cultivate these leads into conversions. It generally takes several weeks or months to complete the conversion, hence the need to utilize B2B marketing automation tools to keep track of the leads without jumping the gun too fast or delaying too much.


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Linkedin lead generation