John Burson  edited Tuesday, August 5, 2025

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What is a Buyer Persona? [video]

What is Buyer Persona?

Buyer persona or marketing persona is a generalized representation of your product's ideal target customer. Buyer persona helps to understand customers better and makes it easier to tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest buyer persona is based on market research, plus insights you gather from your actual customer base.

Strongest buyer persona = market research + insights from the actual customer base.  Tweet

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How Can You Use Buyer Persona?

Buyer persona allows you to personalize marketing for different segments of your audience. Instead of sending the same message (over emails, text, web pages, etc.) to everyone, you can segment the audience by buyer persona and tailor your messaging according to what you know about those different personas.

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