Magazine>MARKETING MAGAZINE>B2B Marketing>B2B Lead Generation Strategies for 2020

B2B Lead Generation Strategies for 2025/26

New strategies are always emerging, and trends are always shifting. You will be able to adjust your funnel for creating and transforming b2b leads. However, many B2B marketers spend most of their time and money on ineffective strategies, resulting in poor ROI.

last updated Tuesday, August 5, 2025
#B2b lead generation #Email Marketing

by John Burson

QUICK LINKS

AD
Get access to EB 5 Visa Investment Projects

You may have reached your target in the previous year; however, it is time to target higher in 2020. Here is how.

Evaluate your Data

To determine where your B2B leads are coming from, which channel is creating the most leads, and which leads are most likely to convert into sales, you need to improve your lead scoring and analytics. You can also identify changes in your buyers' behavior and adjust your lead tactics using data analytics.

Outline your Target Audience

Just as innovations in technology change quickly, so do user behaviors. It is essential to study your target audience and create operational buyer roles to better understand the users’ challenges, goals, discomfort points, and buying habits. Always keep in mind that your buyer persona will shape your marketing approach.

Work Watchfully with your Sales Team

It is important to get the qualitative response of your sales team so that you can combine it with your quantitative data, because your sales teams are the ones that work together with your customers. A decent sales and marketing alignment will result in higher rates of conversion, better performance for both departments.

Upgrade your SEO

The first page of your website is a much-wanted spot. More than 90% of users rarely go beyond the first page of SERPs. SEO is currently all about supremacy and significance. Therefore, you should address your brands' online assets in a similar way. Get your business on the first page to establish yourself as an authority in your position.

Combine SMS with your Email Advertising Efforts

Email marketing helps you build a connection with your audience. Most users often check their emails; however, all users read their text messages. Seize this opportunity and leverage this channel.

This is a great channel for marketers. It is rapidly becoming one of the most effective ways to reach your audience. Build and maintain a relationship with your audience by simply being visible and responding to their questions and concerns.

Create Excellent Content

Nowadays, the currency of the web is the content. Therefore, you should frequently publish content that is of high quality. This will increase your experience and influence, apart from assisting your trustworthiness as a professional. You will earn the loyalty of your audience if you publish content that is engaging and educational. It will be easier to convert leads once you have earned their loyalty and trust.

Show up At Offline Occasions

This event, for instance, trade shows, will help you generate b2b leads from other areas of interest. It is not enough for your clients to see you online; make sure they see your brand physically.