John Burson 
edited Thursday, February 1, 2024

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Author: Jasmine Sandler

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One of the most important aspects of social selling is the need for an actionable plan. Many companies simply use B2B social media marketing as an ad hoc selling strategy. This can be corrected by developing an effective, integrated plan and moving forward.

Developing this plan requires several important considerations. A very durable social media sales plan can be developed by understanding the target audience and the marketing programs and determining how to monitor and track the effectiveness of your social selling campaign.

How to Find Your Social Media Target Audience

Each company should be able to identify the specific, focused, and exact group targeted through different marketing techniques.

We call this the user persona profile. You must outline who your target groups are, profile by profile to get an understanding of their location, their occupation, their online behaviors, their age, their preferred social channels, etc. Below are few examples of buyer personas:
When businesses understand the target audience at this level, it is easy to develop content and to address the specific needs of the target group. It also allows the business to become “user-friendly” to the target group.

An example of CRM system that helps you create a comprehensive buyer persona is

B2B Content Marketing and Social Selling

Working from the needs and wants of the target group, the company can provide informed, relevant, and timely content to capture the attention of the businesses most likely to buy their products and services.

Often, sellers assume the relevance of their products and services will be evident, but with content marketing, the importance can be driven home without using complex selling techniques.

How to measure social media sales

In addition, the B2B plan must contain measurable and observable ways to track the campaign's effectiveness. It provides the business with solid data for planning future social selling campaigns or making modifications to existing programs. CRM systems like provide tools to measure sales using social media.

A B2B social selling program is just as important as an overall business plan and marketing strategy. It must be designed strategically to maximize traffic to the business's social media site and boost traffic to the website and translate to increased sales.


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B2B social selling