John Burson 
edited Thursday, September 21, 2023

2016 is history, and it leaves you with a wealth of information on business-to-business marketing. Through this article, you can take a look at the statistically important events of the past year. These statistics can provide excellent insight into what will work in the New Year. You can craft an effective B2B marketing strategy by paying attention to the developments of the past year.

2016 B2B Marketing Facts and Figures:

  • Data from 2016 reconfirms the fact the future of lead generation lies in digital marketing. Eight out of ten marketers assert that online and offline marketing is an integrated effort.
  • Nearly the same number accords more importance to online marketing as a part of their B2B marketing strategy, as compared to offline marketing.
  • The average marketing spends by B2B marketers on digital content is 28% of their budget. Common sense points to a steady increase in this amount. This is an important factor to consider when developing a B2B marketing strategy.
  • Content marketers have discovered that making events a part of the B2B marketing strategy pays rich dividends. 66% of B2B marketers take a favorable view of webinars whereas three out of four marketers endorse live events in the real world.
  • Nearly nine out of ten marketers incorporate social media into their B2B marketing strategy. They acknowledge that content generation without proper distribution is meaningless. LinkedIn is by far the preferred choice for reaching out to a B2B audience.
  • In terms of ROI on advertising, both Facebook and LinkedIn deliver similar value. Advertising on social media is gaining momentum in the B2B space and 68% of the marketers use it as a part of their B2B marketing strategy to generate leads.
  • The coming year will see an increased amount of focus on delivering sales qualified leads. This means that marketing will have to shoulder some of the responsibilities traditionally associated with sales, and deliver higher quality leads using marketing automation software for lead scoring. Your business can build leads over its competitors by including this aspect in a B2B marketing strategy.

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B2B Marketing Strategy