Digital ecosystem for e commerce players
![]() |
Aditi Bansal |
Updated on Monday, May 08, 2017
The e-commerce business is comprised of several parts to form a digital ecosystem. Make partnerships work for you as you strive towards those goals you could never achieve on your own.

tags #Digital ecosystem #e commerce business #
A digital ecosystem is basically an interaction between companies to realize common benefits. Just like the natural ecosystem where living things interact in a given area, the digital space incorporates a network of companies linking to each other’s services and partnerships.
The Modern Ecosystems
The big players like Apple and Google have successfully established a digital ecosystem by placing their own platform at the center. All other services are then linked to the platform and with other services. For instance, your Apple account is linked to several other Apple services like Apps Store, iTunes, Apple TV, and iCloud. However, all these services can be accessed from this single account through all your Apple gadgets.
If you look at it from a B2B perspective, Salesforce.com is a good CRM software that enables innovation through partnership. The platform has acquired multiple services over the years including Data.com and Chatter. Another important platform is the AppExchange where third party providers can connect their apps to be accessed by Salesforce customers.
Some companies develop an ecosystem that incorporates other companies and use their services to improve or extend a portion of their business to other players. A retailer working both offline and online can corporate with a number of industry players including creative agencies for their marketing campaigns, development agencies to do the implementation works on their website, technological partners for optimization and analytics, and e-commerce sites to host their website. This way, the retailer doesn’t have to carry these activities in-house but rely on the expertise and experience of the partner companies.
The Power of Integration
A powerful digital ecosystem will only be effective if all services are interconnected. For instance, Google Plus can recommend to you some websites based on your browsing history on YouTube or Chrome. Also, documents you have generated in Google Drive can be shared through Gmail.
Why Digital Ecosystem is Important for Ecommerce Players
Any company looking to expand its territories can develop an ecosystem as well. You simply need to get the right partners to complement your solutions as you complement theirs. At the end of it, you’ll serve the end user better by both services. By having numerous third party vendors on your platform, clients can get instant access to services that relate to what you offer. Data sharing is also possible across the platforms.
In overall, the greatest benefit is the fact that the applications are no longer isolated but working as a unit to meet your business needs. This saves time and money by delivering all the big ideas you have for your website and probably did not have adequate resources to accomplish
This page has a focus on Digital ecosystem, e commerce business was shared by Aditi Bansal.
- 7 B2B Marketing Strategies Examples For Long-term Success
- Six Steps for an Effective B2B Content Marketing Strategy
- Five Steps To Making Sales Through Social Media
- Why B2B Marketers Still Struggle at Conversion Optimization of Leads
- LinkedIn lead generation. 3 Simple Steps that can Swiftly Increase Linkedin Lead Generation
- A 3 step guide to get started on LinkedIn Sales Navigator
- LinkedIn Sales Navigator, GMail & CRM: Working Together to Boost Sales
- The Top 12 LinkedIn Tools to Improve Sales Prospecting
- 6 Advanced LinkedIn Prospecting Tactics that help Sales Reps to boost sales
- How Your Team Can Make the Most of LinkedIn Sales Navigator
- How to use LinkedIn effectively as a personal CRM system
- Quality features to look for in a B2B CRM System
- Tools and services for B2B marketers on Social Media Marketing
- 5 Ways of using B2B CRM To Achieve Best Marketing Growth
- Important Lessons for B2B technology PR from Donald Trump’s Campaign
- LinkedIn Sales Navigator Cost: How to decide if It's Worth It
- Which B2B Social Media Network is Best for your Marketing Strategy?
- How to Leverage CRM for B2B Content Marketing
- 10 Essential B2B Social Media Tools for Efficient Marketing
- B2B MARKETING IDEAS: THE SKYSCRAPER TECHNIQUE
- B2B Lead Generation Tactics in Commercial Insurance Markets
- B2B Social Media Marketing: Smart Ways to Generate Leads
- B2B Video Marketing: Best Practices to engage customers and improve conversion
- B2B SEO: Best Practices
- B2B Social Selling: Making a Foolproof Plan
- B2B Marketing Automation Market Trends
- B2B Marketing Automation: 6 Steps to Select the Best Platform
- 6 Important Tips to Use Twitter for B2B Social Selling
- B2B Magazines: Top Trends and Challenges for Marketers
- B2B Websites: Best Practices to Increase Traffic and Conversion Rates
- B2B Lead Generation Company: How to choose to get the best results?
- B2B Telemarketing: 7 Tips to Boost Lead Generation
- B2B Email Marketing: 10 Quick Tactics for Lead Generation
- B2B Email Marketing Strategy: 6 Best Practices for Sure-Shot Results
- Top 5 B2B Marketing Tools to Leverage for Automation
- A Few Ways Marketers Fail in B2B Telemarketing
- 5 B2B Content Marketing Strategies for Effective Lead Generation
- Buying Email Lists for B2B Email Marketing? Bad Idea. Build an Email List of Your Own
- Top 9 Effective B2B Facebook Marketing Strategies
- Marketing Strategies for Optimum B2B Lead Generation
- 7 Ideas to Engage a B2B Audience via Instagram
- Aren't You Using Quora for B2B Marketing?
- 7 Actionable Tips for B2B Reddit Marketing
- 5 Benefits of Business Process Management that you must consider
- 5 Essentials for a successful Business Process Mapping
- 5 Major Business Problems that Business Process Automation Solves
- Marketing Stats of 2016 Offer Clues to Actionable B2B Marketing Strategy for 2017
- Trends in Marketing Automation Technology- Asia that you must know
- Synchronizing Sales & Marketing for a Successful B2B Marketing Campaign
- 5 Important Components of Client Relationship Management
- Why Readership on Your Digital Publishing Platform is Dropping
- 7 things to know about B2B commerce
- Digital Ecosystem Maps for Digital Marketing Success
- Advantages of Business Process Mapping
- Supplier Relationship management for procurement challenges
- Are you a Business Owner? 5 Benefits of Using CRM Software
- B2B Lead Generation Strategies for 2020
- Generating Leads Using LinkedIn
- Digital ecosystem for e commerce players
- What is a B2B e commerce platform
- Top 10 Benefits of B2B E-commerce