Real Estate Investment

Real Estate Investment Principles by Bruce Flatt the CEO of Brookfield Asset Management

Methodology | Investment Guidelines | Google Presentation

last update Thursday, October 20, 2022



multifamily investing


Video transcript

Bruce Flatt: "... I would say to anyone, that in investing there's never a right strategy. It's whatever strategy fits you and what you want to do."

Brookfield Investment Methodology

Brookfield Methodology

We, Brookfield Asset Management always operate in a methodology where we're trying to walk away from the cliff always look for opportunities away from where the crowd is going, and not go with the crowd, and in real asset investing that's a very important lesson to learn.

Brookfield Investment Guidelines

source:  YouTube

There are four Investing Principles we follow:

  • Invest where we possess competitive advantages.
  • Acquire assets on a value basis with the goal to maximize return on capital.
  • Find assets that have cash flow inherent (today or soon) in them and build sustainable cash flows to provide certainty, reduce risk and lower the cost of capital.
  • Recognize that superior returns often require contrarian/go against current practice thinking.

source: Bruce Flatt Presentation at Google

About J Bruce Flatt

Brookfield Methodology
J Bruce Flatt, CEO of Brookfield Asset Management, Inc.
photo credit:

James Bruce Flatt is the CEO of Brookfield Asset Management (since 2002), and a Canadian businessman.
Because of his value investment style, Bruce Flatt has been referred to as Canadian Warren Buffett.

J Bruce Flatt's net worth
He was ranked #622 on Forbes' Billionaires list with a $4.5B net worth. (2022)

source: Wikipedia

Related Companies

Brookfield Asset Management, BAM Real-Time Chart

Learn more about the fundamentals of real estate investment.

Other real estate investment principles

source: YouTube

Regardless of the exact real estate investment method used by private or public investment companies.

There are four Investing Principles to follow:

1. Am I buying below replacement cost?
2. Are there supply constraints on the local market?
3. What are the reasons to believe the demand will increase in the future?
4. Is it still upside remaining on the property?

source: Break Into CRE YouTube channel

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