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Real Estate Investment Principles by Bruce Flatt the CEO of Brookfield Asset Management

Methodology | Investment Guidelines

last update Thursday, August 11, 2022





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Shorted video transcript

Bruce Flatt: ... I would say to anyone, that in investing there's never a right strategy. It's whatever strategy fits yourself and what you want to do.

Brookfield Methodology

We, Brookfield Asset Management always operate in a methodology where we're trying to walk away from the cliff always look for opportunities away from where the crowd is going, and not go with the crowd, and in real asset investing that's a very important lesson to learn.


We wrote the investment guidelines:

  • Invest where we possess competitive advantages
  • Acquire assets on a value basis with a goal to maximize return on capital
  • Find assets that have cash flow inherent (today or soon) in them and build sustainable cash flows to provide certainty, reduce risk and lower the cost of capital
  • Recognize that superior returns often require contrarian/go against current practice thinking


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