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by Sidra Jabeen  Content Manager, Paperfree Magazine

International SEO Best Practices

Website Structur, Simplify Navigation,Manage HTML, Localize content, Promote in Local Community, Track Each International Web Version

last updated Tuesday, April 25, 2017
#international seo best practices #International SEO





1. Develop International Website Structure

Language targeting
paperfree.com/es/ - Spanish home
paperfree.com/es/magazine - Spanish product
paperfree.com/en/ - English home
paperfree.com/es/magazine - English product
...and so on

2. Simplify Navigation

Link between different versions with very visible menu

3. Manage HTML

Use the rel="alternate" hreflang="x" annotations.
Add "content-language" meta tag in HTML's <head>

3. Localize Content

  • Title and Meta data
  • Navigations
  • Text
  • Images
  • Currency
  • Phone(s)
  • Time
  • Weather etc.
NOTE: one URL one version of content.

4. Promote in Local Community

Use "Social Crawlytics" and "Followerwonk" to find local "places"

5. Track Each International Web Version

Create individual profile on
  • Google Webmaster
  • Google Analytics



Thank you for Original
Content http://moz.com/blog/the-international-seo-checklist
Autor https://twitter.com/aleyda
International SEO Best Practices



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