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Magazine>MARKETING MAGAZINE>Inbound Marketing>International SEO Best Practices

John Burson

edited Tuesday, April 25, 2017

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International SEO Best Practices

Website Structur, Simplify Navigation,Manage HTML, Localize content, Promote in Local Community, Track Each International Web Version

1. Develop International Website Structure

Language targeting
paperfree.com/es/ - Spanish home
paperfree.com/es/magazine - Spanish product
paperfree.com/en/ - English home
paperfree.com/es/magazine - English product
...and so on
Link between different versions with very visible menu

3. Manage HTML

Use the rel="alternate" hreflang="x" annotations.
Add "content-language" meta tag in HTML's <head>

3. Localize Content

Title and Meta data
Navigations
Text
Images
Currency
Phone(s)
Time
Weather etc.

NOTE: one URL one version of content.

4. Promote in Local Community

Use "Social Crawlytics" and "Followerwonk" to find local "places"

5. Track Each International Web Version

Create individual profile on

Google Webmaster
Google Analytics

Thank you for Original
Content http://moz.com/blog/the-international-seo-checklist
Autor https://twitter.com/aleyda