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John Burson  edited Tuesday, April 25, 2017 |
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International SEO Best Practices
Website Structur, Simplify Navigation,Manage HTML, Localize content, Promote in Local Community, Track Each International Web VersionAD
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1. Develop International Website Structure
Language targetingpaperfree.com/es/ - Spanish home
paperfree.com/es/magazine - Spanish product
paperfree.com/en/ - English home
paperfree.com/es/magazine - English product
...and so on
2. Simplify Navigation
Link between different versions with very visible menu3. Manage HTML
Use the rel="alternate" hreflang="x" annotations.Add "content-language" meta tag in HTML's <head>
3. Localize Content
- Title and Meta data
- Navigations
- Text
- Images
- Currency
- Phone(s)
- Time
- Weather etc.
4. Promote in Local Community
Use "Social Crawlytics" and "Followerwonk" to find local "places"5. Track Each International Web Version
Create individual profile on- Google Webmaster
- Google Analytics
Thank you for Original
Content http://moz.com/blog/the-international-seo-checklist
Autor https://twitter.com/aleyda
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