Tree Rules to Make Your Company Exceptional by Michael E. Raynor
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Updated on Friday, April 28, 2017
, Exceptional Company
tags #Exceptional Company # #
Rule 1
Prioritize increasing revenue over reducing costs.
Better before cheaper.
Compete on differentiators other than price.
Rule 2
Revenue before cost.
Prioritize increasing revenue over reducing costs.
Rule 3
There are no other rules.
Change anything you must to follow Rules 1 and 2.
Source: Harvard School Publishing. Page source url
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