Source


Michael J Skok. VC, Entrepreneur.
https://twitter.com/mjskok 


Ash Ashutosh.  CEO
https://twitter.com/ashashutosh 
 

Michael Troiano. Marketing, Entrepreneur.
https://twitter.com/miketrap 


Harvard i-lab
https://twitter.com/innovationlab 

Value Proposition Source Video

Our squeezes 

Value Proposition Template

Underserved - customers needs

Problem Matrix,  Qualify the Problem 

Notes:
Blatant = flagrant, glaring, obvious, undisguised
Latent= unused, undiscovered, hidden, concealed, underlying, invisible
Aspirational = desirable

Wrong startup opportunity

Gain and Pain Ration

Note:
inertia = inactivity

Elements of Value Proposition

Value Proposition & Positioning Statement

Case Value Proposition & Positioning Statement ACTIFIO

Finally, Good point (one more)