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Source

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Michael J Skok. VC, Entrepreneur.
https://twitter.com/mjskok 

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Ash Ashutosh.  CEO
https://twitter.com/ashashutosh 
 

Michael Troiano. Marketing, Entrepreneur.
https://twitter.com/miketrap 

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Harvard i-lab
https://twitter.com/innovationlab 

Value Proposition Source Video




Our squeezes 

Value Proposition Template


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Underserved - customers needs

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Problem Matrix,  Qualify the Problem 

Notes:
Blatant = flagrant, glaring, obvious, undisguised
Latent= unused, undiscovered, hidden, concealed, underlying, invisible
Aspirational = desirable



Wrong startup opportunity

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Gain and Pain Ration

Note:
inertia = inactivity




Elements of Value Proposition


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Value Proposition & Positioning Statement





Case Value Proposition & Positioning Statement ACTIFIO


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Finally, Good point (one more)



 



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