
Source

Michael J Skok. VC, Entrepreneur.
https://twitter.com/mjskok

Ash Ashutosh. CEO
https://twitter.com/ashashutosh

Michael Troiano. Marketing, Entrepreneur.
https://twitter.com/miketrap

Harvard i-lab
https://twitter.com/innovationlab
Value Proposition Source Video
Our squeezes
Value Proposition Template

Underserved - customers needs

Problem Matrix, Qualify the Problem
Notes:Blatant = flagrant, glaring, obvious, undisguised
Latent= unused, undiscovered, hidden, concealed, underlying, invisible
Aspirational = desirable

Wrong startup opportunity

Gain and Pain Ration
Note:inertia = inactivity


Elements of Value Proposition

Value Proposition & Positioning Statement

Case Value Proposition & Positioning Statement ACTIFIO

Finally, Good point (one more)

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