How to Build an Influencer Marketing Program?

Influencer has a strong influence on a brand's industry or target audience.

last updated Wednesday, January 15, 2020
#Influencer Marketing #Influencer marketing wiki

John Burson     Subscribe
How to Build an Influencer Marketing Program


Influencer marketing wiki (squeezed).

Influencer marketing is a form of marketing in which focus is placed on key individuals (or types of individuals) rather than the target market as a whole. The individuals that have influence over potential buyers. Influencer marketing orients marketing activities around these influencers. 
Influencers may be:
  • potential buyers themselves,
  • third parties.
Type third parties exist in:
  • supply chain (retailers, manufacturers, etc.)
  • value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

How to Build an Influencer Marketing Program

  • Why Influencer Marketing?
  • Examples of Great Influencer Campaigns.
  • How to Get Started.

thnak you
Blaise Lucey

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