International SEO Best Practices


Updated on Tuesday, April 25, 2017

Website Structur, Simplify Navigation,Manage HTML, Localize content, Promote in Local Community, Track Each International Web Version

tags  #international seo best practices  #International SEO #


1. Develop International Website Structure

Language targeting - Spanish home - Spanish product - English home - English product
...and so on

2. Simplify Navigation

Link between different versions with very visible menu

3. Manage HTML

Use the rel="alternate" hreflang="x" annotations.
Add "content-language" meta tag in HTML's <head>

3. Localize Content

  • Title and Meta data
  • Navigations
  • Text
  • Images
  • Currency
  • Phone(s)
  • Time
  • Weather etc.
NOTE: one URL one version of content.

4. Promote in Local Community

Use "Social Crawlytics" and "Followerwonk" to find local "places"

5. Track Each International Web Version

Create individual profile on
  • Google Webmaster
  • Google Analytics

Thank you for Original

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