How to Build an Influencer Marketing Program?


Updated on Tuesday, October 24, 2017


tags  #  # #


Why Influencer Marketing?
Examples of Great Infleuncer Campaigns.
How to Get Started.


Blaise Lucey

Influencer marketing wiki (squeezed).

Influencer marketing is a form of marketing in which focus is placed on key individuals (or types of individual) rather than the target market as a whole. The individuals that have influence over potential buyers. Influencer marketing orients marketing activities around these influencers. 
Influencers may be:
  • potential buyers themselves,
  • third parties.
Type third parties exist in:
  • supply chain (retailers, manufacturers, etc.)
  • value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

This page with a focus on , was shared by .

Share this on:

More links