How to Build an Influencer Marketing Program?

Influencer marketing wiki (squeezed).

Influencer marketing is a form of marketing in which focus is placed on key individuals (or types of individuals) rather than the target market as a whole. The individuals that have influence over potential buyers. Influencer marketing orients marketing activities around these influencers. 
Influencers may be:

• potential buyers themselves,
• third parties.

Type third parties exist in:

• supply chain (retailers, manufacturers, etc.)
• value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

How to Build an Influencer Marketing Program

• Why Influencer Marketing?
• Examples of Great Influencer Campaigns.
• How to Get Started.

thnak you
Blaise Lucey
@BlaiseLucey00
Bitly.com
@bitly