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How to Build an Influencer Marketing Program?


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Updated on Tuesday, October 24, 2017

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Agenda
#influencers
Why Influencer Marketing?
Examples of Great Infleuncer Campaigns.
How to Get Started.




thx

Blaise Lucey
@BlaiseLucey00

Bitly.com
@bitly

Influencer marketing wiki (squeezed).

Influencer marketing is a form of marketing in which focus is placed on key individuals (or types of individual) rather than the target market as a whole. The individuals that have influence over potential buyers. Influencer marketing orients marketing activities around these influencers. 
Influencers may be:
  • potential buyers themselves,
  • third parties.
Type third parties exist in:
  • supply chain (retailers, manufacturers, etc.)
  • value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).


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