CONTENTS
fig #1 New Product Diffusion Curve
Defining bins one standard deviation wide about the mean, five different product adoption groups can be defined:
-
Innovators - well-informed risk-takers who are willing to try an unproven product. Innovators represent the first 2.5% to adopt the product.
-
Early adopters - based on the positive response of innovators, early adopters then begin to purchase the product. Early adopters tend to be educated opinion leaders and represent about 13.5% of consumers.
-
Early majority - careful consumers who tend to avoid risk, the early majority adopts the product once it has been proven by the early adopters. They rely on recommendations from others who have experience with the product. The early majority represents 34% of consumers.
-
Late majority - somewhat skeptical consumers who acquire a product only after it has become commonplace. The late majority represents about 34% of consumers.
-
Laggards - those who avoid change and may not adopt a new product until traditional alternatives no longer are available. Laggards represent about 16% of consumers.
For this discussion, the term "consumers" represents both individuals and organizations.
The rate of adoption depends on many factors, including:
- perceived benefits over alternative products
- communicability of the product benefits
- price and ongoing costs
- ease of use
- promotional effort
- distribution intensity
- perceived risk
- compatibility with existing standards and values
- divisibility (the extent to which a new product can be tested on a limited basis)
Even if a product offers high value to the customer, the firm nonetheless faces the challenge of convincing potential customers to try the product and eventually to adopt it. The product diffusion curve is partly responsible for the product lifecycle, which calls for different management strategies that depend on the product's stage in the life cycle.
Subscribe to Paperfree Magazine
EB5 visa Consultants by Paperfree EB5 Program
Get dedicated service, from finding the right information to complex investment challenges.
Real estate investment strategies
Multifamily investment strategy to boost investment portfolio returns.
Diversify in multifamily investment strategy to lower volatility and boost portfolio returns.
Value add real estate strategy helps investors drive capital growth.
The value add real estate strategy's first goal is capital growth, the second goal is some income. The strategy works with all property types
Investing in senior housing. Invest in senior housing real estate to drive stable returns.
Senior living investments will create social impact on the market with strong fundamentals: growing demand, resilience to economic cycles.
Invest in build to rent investment funds
Build to rent investment funds for passive real estate investing.
Invest In Real Estate Private Equity
Discover diverse private equity real estate investment opportunities.
Core real estate investment strategy to drive income vs capital growth
Core Real Estate Strategy is one of the most conservative modern real estate investment strategies focusing primarily on income.
Passive real estate investing, best investment strategies, opportunities and more.
Passive real estate investing allow you to be a silent partner in large-scale real estate investments that can produce earnings and return on investment.
Invest in Syndication Real Estate
Investing in real estate syndicates as a part of alternative investments strategy
Investing in apartment buildings
Apartment investments are a sound investment option for numerous investment strategies.
Multifamily fund
Multifamily funds have one of the highest average annual returns of all real estate investments. Find private and public multifamily investment funds below.
Multifamily value add strategy
The main attribute of the multifamily value add strategy is the focus on capital growth. The investment strategy has a median risk profile.
Core plus investment strategy real estate to generate income
Core Plus Strategy focus to generate income based on mid-low risk profile. Learn more.
Opportunistic real estate investment
Opportunistic real estate investment strategy drives capital growth with heights risk of default.
EB5 investment projects list
Find the best fit for your immigration strategy and investment goals for EB5 projects in USA local markets.
Value add real estate funds
Value add real estate funds aim to increase cash flow and value by buying and improving underutilized assets, potentially yielding higher returns than traditional real estate investments.