John Burson 
edited Monday, May 1, 2023

1. Define your headline ingredients

Headline's ingredients table

catchy headlines 

Ingredient type Ingredient sample
01. [Number] 100
02. [Measurable] Million
03. [Audience] Bloggers
04. [Undesirable] Leaving Traffic on the Table
05. [Desirable Outcome] not Leaving Traffic on the Table
06. [Unique Branding] A X-ray
07. [Achieve Desired Outcome] Live
08. [Celebrity] Trump
09. [Strong Command] Stop Read It
10. [Live Cattle] Dog
11. [Expert] Gravedigger
12. [What] Their Strategy to Dig Stone
13. [Thing] Alcohol
14. [Outcome] Brave
15. [Something Undesirable] Eating This Food That Changing Your Gender
16. [A Claim as if You Know the Future] We all would die with Trump President in 2018!
We all would die with Trump President in 2018! 
17. [Keyword] Catchy headline
and more

2. Choose the best fit recipe

Headline recipes

Headline type Headline recipe/sample
01. Analysis We Analyzed [Number] [Measurable] And This Is What We Learned
We Analyzed 100 Million Articles (And This is What We Learned)
02. Audience [Audience]! Are You [Undesirable Outcome]?
Bloggers! Are You Leaving Traffic on the Table?
03. Branded [Headline Formula] [Unique Branding]
4 Pillars to focus when scale your business: A X-ray
04. Celebrity How to [Achieve Desired Outcome] Like [Celebrity]
How to Live Like Trump
05. Command [Strong Command]
Stop Read It
06. Comparison Are You More Like [Live Cattle] or [Live Cattle]?
Are You More Like a Cat or a Dog?
07. Expert Roundup [Number] [Expert] Share [What]
2 Gravediggers Share Their Strategy to Dig stone
08. Explainer Why [Thing] [Outcome]
Why Alcohol Makes You Brave
09. Fearmonger Warning! Are You [Something Undesirable]?
Warning! Are You Eating This Food That Changing Your Gender?
10. Fortune Teller [A Claim as if You Know the Future]
We all would die with Trump President in 2018!
11. Hacks [Number] Hacks to [Achieve Desired Outcome]
25 Hacks to Save More Money
12. Hot Button [Controversial Claim or Story]
People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa
13. How to How to [Achieve a Desired Outcome]
How to Run Faster
14. How to Without How to [Desired Outcome] Without [Unpleasant Action]
How to Increase The Traffic to Your Website Without a Marketing Budget.
15. How/Result How [A Seemingly Inconsequential Action] Can [Undesirable Result]
How Your Morning Coffee Can Lead to Heart Disease
16. Ignorance Avoidance What You Should Know About [Topic]
What You Should Know About Your Roth IRA
17. Imagination Imagine [Desired Outcome]
Imagine Becoming a Millionaire
18. Keyword [Keyword]: [Supporting Keywords]
Healthy Eating 101: How To Eat Healthy on a Budget
Catchy Headlines: How To Cook Catchy Headline Without Ad Agency.
19. Lessons Learned [Number] Lessons I Learned When/From [Experience]
7 Lessons from General Assembly
20. Little Known Methods [Number] Little-Known Ways to [Desired Outcome]
15 Little-Known Ways to Actually Reach Your Goals This Year
21. Mistakes [Number] Mistakes Most People Make When/With [Common Action]
11 Mistakes Most People Make When Washing Their Hair
22. News Breaking: [Story]
Breaking: Whooping Cough Outbreak in Your City
23. Objection Preemptive No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]
No, You Don’t Have to Count Calories to Lose Weight
24. Outrageous [Outrageous/Controversial Claim]
Why Canadians Are Actually Evil
25. Pattern Interruption [Claim That Goes Against What Most People Think is True]
How Fruit Will Make You Fat
26. Promise [Promise of What Your Business/Content Will Do]
We Can Help You Boost Your Traffic By 20%
27. Proven Methods [Number] Proven [Actions/Ways] to [Achieve Desired Result]
18 Proven Techniques to Build More Muscle in Less Time
28. Question [Provocative Question]
Are You Still Eating Dairy?
29. Quiz Quiz: [Which/What/How] [Quiz Topic]?
Quiz: Which Harry Potter Character Are You?
30. Rally Cry [A Call to Arms]
Let’s Stop Eating This Poisonous Food!
31. Reasons [Number/”Here’s Why] [Outcome]
16 Reasons You’re Fighting With Your Spouse
32. Reminder Reminder: [Claim or Truth]
Reminder: Your Weight is Not a Reflection of Your Health
33. Results How We [Desired Result] in [Timeframe]
How We Boosted Our Traffic by 20% in 6 Weeks
34. Secrets [Number] Secrets to [Achieve Desired Outcome]
7 Secrets to Becoming a Digital Nomad
35. See What Happened [Person] Did [Unusual Action] [Timeframe]. Here’s What Happened
I Did Yoga Every Day for 6 Months. Here’s What Happened
36. Sidenote [Headline] ([Sidenote to Tease One of the Points]
7 Lessons We Learned from General Assembly (#2 is Our Favorite)
37. Silver Platter [Number or How to] Simple/Easy Ways to [ Desired Outcome]
14 Easy Ways to Save $100 This Month
38. Snackable [4 Words or Fewer Summarizing Topic]
You Aren't That Special
39. Social Proof [Social Proof] [Desired Outcome]
The Tool Over 283,000 Websites Use to Grow Their Traffic
40. Solutions Why [Problem] (And What to Do About It)
Why You’re Not Getting Traffic to Your Website (And What to Do About It)
41. Steps to Result [Number] Steps to [Achieve Desired Outcome]
Inside The Porn Industry's Reckoning Over Sexual Assault
42. Teaser These/Find Out Which [Thing] Could/Will [Desired Outcome]
These 6 Foods Could Help You Lose 15 Pounds
43. Testimonial [A Quote From/Summary of a Testimonial]
How SumoMe Changed My Business
44. Trivia Can You [Find/Spot/Answer/etc]
Can You Find The Problem With This Photo?
45. Tutorial A [Power Word] Tutorial to [Achieve Desired Outcome
A Comprehensive Tutorial to Make a Budget
46. Ultimate Guide The Ultimate Guide to [Achieve a Desired Outcome]
The Ultimate Guide to Eating Healthy on a Budget
47. Ultimate List [Large Number] of Ways to [Achieve an Outcome]
28 Ideas for Content Upgrades To Grow Your Email List
48. Urgency [Action] NOW!
Fix Your Conversion Rate NOW
49. WTF [An Odd or Funny Claim]
John Cena And His Giant Hands Playing With A Tiny Tortoise

3. Generate or cook your headline


1. Ingredient 17. [Keyword]  
= Catchy headline

2. Recipe type  - 18. Keyword 
[Keyword]: [Supporting Keywords]

3. Generated or cooked headline
Catchy Headlines: How To Cook Catchy Headlines Without Ad Agency.



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catchy headlines examples