John Burson  edited Monday, May 1, 2023

Follow

Catchy Headlines

How To Cook Catchy Headline Without Ad Agency.

1. Define your headline ingredients

Headline's ingredients table

 

Ingredient type	Ingredient sample
01. [Number]	100
02. [Measurable]	Million
03. [Audience]	Bloggers
04. [Undesirable]	Leaving Traffic on the Table
05. [Desirable Outcome]	not Leaving Traffic on the Table
06. [Unique Branding]	A PaperFree.com X-ray
07. [Achieve Desired Outcome]	Live
08. [Celebrity]	Trump
09. [Strong Command]	Stop Read It
10. [Live Cattle]	Dog
11. [Expert]	Gravedigger
12. [What]	Their Strategy to Dig Stone
13. [Thing]	Alcohol
14. [Outcome]	Brave
15. [Something Undesirable]	Eating This Food That Changing Your Gender
16. [A Claim as if You Know the Future]	We all would die with Trump President in 2018! We all would die with Trump President in 2018! Tweet
17. [Keyword]	Catchy headline
and more

2. Choose the best fit recipe

Headline recipes

Headline type	Headline recipe/sample
01. Analysis	We Analyzed [Number] [Measurable] And This Is What We Learned
	We Analyzed 100 Million Articles (And This is What We Learned)
02. Audience	[Audience]! Are You [Undesirable Outcome]?
	Bloggers! Are You Leaving Traffic on the Table?
03. Branded	[Headline Formula] [Unique Branding]
	4 Pillars to focus when scale your business: A PaperFree.com X-ray
04. Celebrity	How to [Achieve Desired Outcome] Like [Celebrity]
	How to Live Like Trump
05. Command	[Strong Command]
	Stop Read It
06. Comparison	Are You More Like [Live Cattle] or [Live Cattle]?
	Are You More Like a Cat or a Dog?
07. Expert Roundup	[Number] [Expert] Share [What]
	2 Gravediggers Share Their Strategy to Dig stone
08. Explainer	Why [Thing] [Outcome]
	Why Alcohol Makes You Brave
09. Fearmonger	Warning! Are You [Something Undesirable]?
	Warning! Are You Eating This Food That Changing Your Gender?
10. Fortune Teller	[A Claim as if You Know the Future]
	We all would die with Trump President in 2018!
11. Hacks	[Number] Hacks to [Achieve Desired Outcome]
	25 Hacks to Save More Money
12. Hot Button	[Controversial Claim or Story]
	People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa
13. How to	How to [Achieve a Desired Outcome]
	How to Run Faster
14. How to Without	How to [Desired Outcome] Without [Unpleasant Action]
	How to Increase The Traffic to Your Website Without a Marketing Budget.
15. How/Result	How [A Seemingly Inconsequential Action] Can [Undesirable Result]
	How Your Morning Coffee Can Lead to Heart Disease
16. Ignorance Avoidance	What You Should Know About [Topic]
	What You Should Know About Your Roth IRA
17. Imagination	Imagine [Desired Outcome]
	Imagine Becoming a Millionaire
18. Keyword	[Keyword]: [Supporting Keywords]
	Healthy Eating 101: How To Eat Healthy on a Budget Catchy Headlines: How To Cook Catchy Headline Without Ad Agency.
19. Lessons Learned	[Number] Lessons I Learned When/From [Experience]
	7 Lessons from General Assembly
20. Little Known Methods	[Number] Little-Known Ways to [Desired Outcome]
	15 Little-Known Ways to Actually Reach Your Goals This Year
21. Mistakes	[Number] Mistakes Most People Make When/With [Common Action]
	11 Mistakes Most People Make When Washing Their Hair
22. News	Breaking: [Story]
	Breaking: Whooping Cough Outbreak in Your City
23. Objection Preemptive	No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]
	No, You Don’t Have to Count Calories to Lose Weight
24. Outrageous	[Outrageous/Controversial Claim]
	Why Canadians Are Actually Evil
25. Pattern Interruption	[Claim That Goes Against What Most People Think is True]
	How Fruit Will Make You Fat
26. Promise	[Promise of What Your Business/Content Will Do]
	We Can Help You Boost Your Traffic By 20%
27. Proven Methods	[Number] Proven [Actions/Ways] to [Achieve Desired Result]
	18 Proven Techniques to Build More Muscle in Less Time
28. Question	[Provocative Question]
	Are You Still Eating Dairy?
29. Quiz	Quiz: [Which/What/How] [Quiz Topic]?
	Quiz: Which Harry Potter Character Are You?
30. Rally Cry	[A Call to Arms]
	Let’s Stop Eating This Poisonous Food!
31. Reasons	[Number/”Here’s Why] [Outcome]
	16 Reasons You’re Fighting With Your Spouse
32. Reminder	Reminder: [Claim or Truth]
	Reminder: Your Weight is Not a Reflection of Your Health
33. Results	How We [Desired Result] in [Timeframe]
	How We Boosted Our Traffic by 20% in 6 Weeks
34. Secrets	[Number] Secrets to [Achieve Desired Outcome]
	7 Secrets to Becoming a Digital Nomad
35. See What Happened	[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened
	I Did Yoga Every Day for 6 Months. Here’s What Happened
36. Sidenote	[Headline] ([Sidenote to Tease One of the Points]
	7 Lessons We Learned from General Assembly (#2 is Our Favorite)
37. Silver Platter	[Number or How to] Simple/Easy Ways to [ Desired Outcome]
	14 Easy Ways to Save $100 This Month
38. Snackable	[4 Words or Fewer Summarizing Topic]
	You Aren't That Special
39. Social Proof	[Social Proof] [Desired Outcome]
	The Tool Over 283,000 Websites Use to Grow Their Traffic
40. Solutions	Why [Problem] (And What to Do About It)
	Why You’re Not Getting Traffic to Your Website (And What to Do About It)
41. Steps to Result	[Number] Steps to [Achieve Desired Outcome]
	Inside The Porn Industry's Reckoning Over Sexual Assault
42. Teaser	These/Find Out Which [Thing] Could/Will [Desired Outcome]
	These 6 Foods Could Help You Lose 15 Pounds
43. Testimonial	[A Quote From/Summary of a Testimonial]
	How SumoMe Changed My Business
44. Trivia	Can You [Find/Spot/Answer/etc]
	Can You Find The Problem With This Photo?
45. Tutorial	A [Power Word] Tutorial to [Achieve Desired Outcome
	A Comprehensive Tutorial to Make a Budget
46. Ultimate Guide	The Ultimate Guide to [Achieve a Desired Outcome]
	The Ultimate Guide to Eating Healthy on a Budget
47. Ultimate List	[Large Number] of Ways to [Achieve an Outcome]
	28 Ideas for Content Upgrades To Grow Your Email List
48. Urgency	[Action] NOW!
	Fix Your Conversion Rate NOW
49. WTF	[An Odd or Funny Claim]
	John Cena And His Giant Hands Playing With A Tiny Tortoise

3. Generate or cook your headline

Example

1. Ingredient 17. [Keyword]  
= Catchy headline

2. Recipe type  - 18. Keyword 
[Keyword]: [Supporting Keywords]

3. Generated or cooked headline
Catchy Headlines: How To Cook Catchy Headlines Without Ad Agency.

---

---

Thx

@petersonsar

Original source

https://sumome.com/stories/headline-formulas?src=sumome-email-story-headline-formulas