John Burson  edited Monday, May 1, 2023

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1. Define your headline ingredients

Headline's ingredients table

 

Ingredient type	Ingredient sample
01. [Number]	100
02. [Measurable]	Million
03. [Audience]	Bloggers
04. [Undesirable]	Leaving Traffic on the Table
05. [Desirable Outcome]	not Leaving Traffic on the Table
06. [Unique Branding]	A PaperFree.com X-ray
07. [Achieve Desired Outcome]	Live
08. [Celebrity]	Trump
09. [Strong Command]	Stop Read It
10. [Live Cattle]	Dog
11. [Expert]	Gravedigger
12. [What]	Their Strategy to Dig Stone
13. [Thing]	Alcohol
14. [Outcome]	Brave
15. [Something Undesirable]	Eating This Food That Changing Your Gender
16. [A Claim as if You Know the Future]	We all would die with Trump President in 2018! We all would die with Trump President in 2018! Tweet
17. [Keyword]	Catchy headline
and more

2. Choose the best fit recipe

Headline recipes

Headline type	Headline recipe/sample
01. Analysis	We Analyzed [Number] [Measurable] And This Is What We Learned
	We Analyzed 100 Million Articles (And This is What We Learned)
02. Audience	[Audience]! Are You [Undesirable Outcome]?
	Bloggers! Are You Leaving Traffic on the Table?
03. Branded	[Headline Formula] [Unique Branding]
	4 Pillars to focus when scale your business: A PaperFree.com X-ray
04. Celebrity	How to [Achieve Desired Outcome] Like [Celebrity]
	How to Live Like Trump
05. Command	[Strong Command]
	Stop Read It
06. Comparison	Are You More Like [Live Cattle] or [Live Cattle]?
	Are You More Like a Cat or a Dog?
07. Expert Roundup	[Number] [Expert] Share [What]
	2 Gravediggers Share Their Strategy to Dig stone
08. Explainer	Why [Thing] [Outcome]
	Why Alcohol Makes You Brave
09. Fearmonger	Warning! Are You [Something Undesirable]?
	Warning! Are You Eating This Food That Changing Your Gender?
10. Fortune Teller	[A Claim as if You Know the Future]
	We all would die with Trump President in 2018!
11. Hacks	[Number] Hacks to [Achieve Desired Outcome]
	25 Hacks to Save More Money
12. Hot Button	[Controversial Claim or Story]
	People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa
13. How to	How to [Achieve a Desired Outcome]
	How to Run Faster
14. How to Without	How to [Desired Outcome] Without [Unpleasant Action]
	How to Increase The Traffic to Your Website Without a Marketing Budget.
15. How/Result	How [A Seemingly Inconsequential Action] Can [Undesirable Result]
	How Your Morning Coffee Can Lead to Heart Disease
16. Ignorance Avoidance	What You Should Know About [Topic]
	What You Should Know About Your Roth IRA
17. Imagination	Imagine [Desired Outcome]
	Imagine Becoming a Millionaire
18. Keyword	[Keyword]: [Supporting Keywords]
	Healthy Eating 101: How To Eat Healthy on a Budget Catchy Headlines: How To Cook Catchy Headline Without Ad Agency.
19. Lessons Learned	[Number] Lessons I Learned When/From [Experience]
	7 Lessons from General Assembly
20. Little Known Methods	[Number] Little-Known Ways to [Desired Outcome]
	15 Little-Known Ways to Actually Reach Your Goals This Year
21. Mistakes	[Number] Mistakes Most People Make When/With [Common Action]
	11 Mistakes Most People Make When Washing Their Hair
22. News	Breaking: [Story]
	Breaking: Whooping Cough Outbreak in Your City
23. Objection Preemptive	No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]
	No, You Don’t Have to Count Calories to Lose Weight
24. Outrageous	[Outrageous/Controversial Claim]
	Why Canadians Are Actually Evil
25. Pattern Interruption	[Claim That Goes Against What Most People Think is True]
	How Fruit Will Make You Fat
26. Promise	[Promise of What Your Business/Content Will Do]
	We Can Help You Boost Your Traffic By 20%
27. Proven Methods	[Number] Proven [Actions/Ways] to [Achieve Desired Result]
	18 Proven Techniques to Build More Muscle in Less Time
28. Question	[Provocative Question]
	Are You Still Eating Dairy?
29. Quiz	Quiz: [Which/What/How] [Quiz Topic]?
	Quiz: Which Harry Potter Character Are You?
30. Rally Cry	[A Call to Arms]
	Let’s Stop Eating This Poisonous Food!
31. Reasons	[Number/”Here’s Why] [Outcome]
	16 Reasons You’re Fighting With Your Spouse
32. Reminder	Reminder: [Claim or Truth]
	Reminder: Your Weight is Not a Reflection of Your Health
33. Results	How We [Desired Result] in [Timeframe]
	How We Boosted Our Traffic by 20% in 6 Weeks
34. Secrets	[Number] Secrets to [Achieve Desired Outcome]
	7 Secrets to Becoming a Digital Nomad
35. See What Happened	[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened
	I Did Yoga Every Day for 6 Months. Here’s What Happened
36. Sidenote	[Headline] ([Sidenote to Tease One of the Points]
	7 Lessons We Learned from General Assembly (#2 is Our Favorite)
37. Silver Platter	[Number or How to] Simple/Easy Ways to [ Desired Outcome]
	14 Easy Ways to Save $100 This Month
38. Snackable	[4 Words or Fewer Summarizing Topic]
	You Aren't That Special
39. Social Proof	[Social Proof] [Desired Outcome]
	The Tool Over 283,000 Websites Use to Grow Their Traffic
40. Solutions	Why [Problem] (And What to Do About It)
	Why You’re Not Getting Traffic to Your Website (And What to Do About It)
41. Steps to Result	[Number] Steps to [Achieve Desired Outcome]
	Inside The Porn Industry's Reckoning Over Sexual Assault
42. Teaser	These/Find Out Which [Thing] Could/Will [Desired Outcome]
	These 6 Foods Could Help You Lose 15 Pounds
43. Testimonial	[A Quote From/Summary of a Testimonial]
	How SumoMe Changed My Business
44. Trivia	Can You [Find/Spot/Answer/etc]
	Can You Find The Problem With This Photo?
45. Tutorial	A [Power Word] Tutorial to [Achieve Desired Outcome
	A Comprehensive Tutorial to Make a Budget
46. Ultimate Guide	The Ultimate Guide to [Achieve a Desired Outcome]
	The Ultimate Guide to Eating Healthy on a Budget
47. Ultimate List	[Large Number] of Ways to [Achieve an Outcome]
	28 Ideas for Content Upgrades To Grow Your Email List
48. Urgency	[Action] NOW!
	Fix Your Conversion Rate NOW
49. WTF	[An Odd or Funny Claim]
	John Cena And His Giant Hands Playing With A Tiny Tortoise

3. Generate or cook your headline

Example

1. Ingredient 17. [Keyword]  
= Catchy headline

2. Recipe type  - 18. Keyword 
[Keyword]: [Supporting Keywords]

3. Generated or cooked headline
Catchy Headlines: How To Cook Catchy Headlines Without Ad Agency.

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Thx

@petersonsar

Original source

https://sumome.com/stories/headline-formulas?src=sumome-email-story-headline-formulas