Business Plan Outline

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Updated on Monday, April 24, 2017

Title Page

Name of company, date, contact information, etc.

Table of Contents

Executive Summary

Business Concept
Company
Market Potential
Management Team
Distinct Competencies
Required Funding and its Use
Exit Strategy

Main Sections

I. Company Description

Mission Statement
Summary of Activity to Date
Current Stage of Development
Competencies
Product or Service
- Description
- Benefits to customer
- Differences from current offerings
Objectives
Keys to Success
Location and Facilities

II. Industry Analysis

Entry Barriers
Supply and Distribution
Technological Factors
Seasonality
Economic Influences
Regulatory Issues

III. Market Analysis

Definition of Overall Market
Market Size and Growth
Market Trends
Market Segments
Targeted Segments
Customer Characteristics
Customer Needs
Purchasing Decision Process
Product Positioning

IV. Competition

Profiles of Primary Competitors
Competitors' Products/Services & Market Share
Competitive Evaluation of Product
- Distinct Competitive Advantage
- Competitive Weaknesses
Future Competitors

V. Marketing and Sales

Products Offered
Pricing
Distribution
Promotion
- Advertising and Publicity
- Trade Shows
- Partnerships
- Discounts and Incentives
Sales Force
Sales Forecasts

VI. Operations

Product Development
- Development Team
- Development Costs
- Development Risks
Manufacturing (if applicable)
- Production Processes
- Production Equipment
- Quality Assurance
- Administration
Key Suppliers
Product / Service Delivery
Customer Service and Support
Human Resource Plan
Facilities

VII. Management and Organization

Management Team
Open Positions
Board of Directors
Key Personnel
Organizational Chart

VIII. Capitalization and Structure

Legal Structure of Company
Present Equity Positions
Deal Structure
Exit Strategy

IX. Development and Milestones

Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following:

Financing Commitments
Product Development Milestones
- Prototype
- Testing
- Launch
Signing of Significant Contracts
Achievment of Break-even Performance
Expansion
Additional Funding
Any other significant milestones

X. Risks and Contingencies

Some common risks include:

Increased competition
Loss of a key employee
Suppliers' failure to meet deadlines
Regulatory changes
Change in business conditions

XI. Financial Projections

Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
Break Even Analysis
Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)
Financial Resources
Financial Strategy

XII. Summary and Conclusions

Appendices

May include:

Management Resumes
Competitive Analysis
Sales Projections
Any other supporting documents

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