#2. Basic Search Engine Optimisation

Problems:

• Your pages don't have enough content,
• Your pages don't have meta data,
• Your page's meta data is conflict with the page's content,
• Your pages have over-optimised content.

Solution:
Login in to your Website's Content Management System and fix it, in most cases this takes less than 15 minutes per page.

#3. Mobile Users

Problems:

• At least your home page, products pages, contact pages are not mobile friendly (Content does not perfectly fit in mobile screens).

Solution:
Sometimes the solution is as simple as finding a web developer and asking them to update the HTML code on the pages you want to be mobile friendly. In most cases you would need to hire a developer to upgrade your entire website design. The price depends on the complexity of your design and the type of Website Management System.

#4. Multi Language Users

Problem:

• Most organizations in most countries has at least two market segments. These segments are defined by the language people in those countries use to search the internet.  Only a small number of enterprises manage websites on Multi-Language Content Management Systems with a Multi-Language marketing strategy.

Solution:
Replace your old Content Management System with a modern CMS, focusing on a Multi-Language marketing strategy.
Rewrite existing content to help Google robots find the pages sought by your potential customers.

#5. Multi Location Optimisation Component

Problem:

• Multi-location businesses do not have local pages for products or services offered in each location. They have one page for all territories.

Solution:
Build sub-pages for each product or service tailored to each location you serve. There are tools to help you organize your information on a single dashboard. Ex: PaperFree.com Website Content Management System.