Clickthrough rate


Updated on Saturday, November 12, 2016

, Clickthrough rate

tags  #Clickthrough rate  # #


Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown.

What it is: CTR represents how often people click your ad after it's shown to them:

CTR = Clicks on your ads
Impressions (ad views)

Example: If you have five clicks and 1000 impressions, then your CTR is 0.5%.

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