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John Burson  edited Thursday, February 1, 2024 |
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Tree Rules to Make Your Company Exceptional by Michael E. Raynor
, Exceptional CompanyAD
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Rule 1
Better before cheaper.
Compete on differentiators other than price.
Rule 2
Revenue before cost.
Prioritize increasing revenue over reducing costs.
Rule 3
There are no other rules.
Change anything you must to follow Rules 1 and 2.
Source: Harvard School Publishing. Page source url
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