| | John Burson  edited Saturday, November 12, 2016 |
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Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown.
What it is: CTR represents how often people click your ad after it's shown to them:
| CTR = | Clicks on your ads |
| Impressions (ad views) |
Example: If you have five clicks and 1000 impressions, then your CTR is 0.5%.
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