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Content management at a global company

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The problem
How organize your content marketing operation at a global scale?

Building a successful content operation within a global enterprise can be difficult. You need to do a lot more than just create content for each region, product line or team. You need to create an overarching system that incorporates the right people, personas, processes, and workflows at the local, regional, and global level. 

You will learn
  • How to create the right dynamics.
  • What research to conduct.
  • What success metrics to measure.
  • How to align each team in your organization.

Thanks Hosts

Jesse Noyes

Kyle Lacy

Carlos Abler

Our squeeze:

Original version:
video 58 min

The End
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last update
Friday, April 28, 2017 is the most flexible business management system, set of tools: Customer Relationship Management with focus on GLOBAL CONTENT, Enterprise Content Management System with focus on GLOBAL CONTENT and more serving the entire U.S., including the cities of New York, Los Angeles, Chicago, Dallas, Seattle, Miami, Tampa, Phoenix, Cleveland, and San Francisco as well as Fairfield County, CT, Westchester County, NY and Rockland County, NY.


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