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6 Business Goals of Your Web Content

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Every piece of content has to have at least one business goal in your product sales funnel.

Goal #1. Aware

User's stage - Content created for this part of the funnel is designed to target an audience that hasn't even begun to consider the company's product/services.
Content has to transfer the user attention to the next stage.

Goal #2. Trigger

User's stage - Content created for this part of the funnel is when a user has become aware of the product/service and has started thinking about the possibility of needing it.
Content has to show all customer needs and how your product may solve them.
User's stage - User has decided to research the product/service in-more depth.
Content has to provide details about your product.

Goal #4. Consideration

User's stage - User has decided to convert, but hasn't decided which brand to choose.
Content has to show the best parts of your product.

Goal #5. Sell

User's stage - User decides to convert to the company's product/service.
Content has to help to make clousing.

Goal #6. Stay

User's stage - Content targeted towards retaining clients, ensuring they remain a loyal customer/brand advocate.
Content has to help reader to share content and make him looks cool as a brand user.


1. Stephanie Chang

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Tuesday, April 25, 2017 is the most flexible business management system, set of tools: Customer Relationship Management with focus on content goals, Enterprise Content Management System with focus on content goals and more serving the entire U.S., including the cities of New York, Los Angeles, Chicago, Dallas, Seattle, Miami, Tampa, Phoenix, Cleveland, and San Francisco as well as Fairfield County, CT, Westchester County, NY and Rockland County, NY.


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