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content goals 
6 Business Goals of Your Web Content
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Every piece of content has to have at least one business goal in your product sales funnel.

Goal #1. Aware

User's stage - Content created for this part of the funnel is designed to target an audience that hasn't even begun to consider the company's product/services.
Content has to transfer the user attention to the next stage.

Goal #2. Trigger

User's stage - Content created for this part of the funnel is when a user has become aware of the product/service and has started thinking about the possibility of needing it.
Content has to show all customer needs and how your product may solve them.

Goal #3. Search

User's stage - User has decided to research the product/service in-more depth.
Content has to provide details about your product.

Goal #4. Consideration

User's stage - User has decided to convert, but hasn't decided which brand to choose.
Content has to show the best parts of your product.

Goal #5. Sell

User's stage - User decides to convert to the company's product/service.
Content has to help to make clousing.

Goal #6. Stay

User's stage - Content targeted towards retaining clients, ensuring they remain a loyal customer/brand advocate.
Content has to help reader to share content and make him looks cool as a brand user.





References

1. Stephanie Chang https://twitter.com/stephpchang
2. Moz.com http://moz.com/blog/how-to-build-a-content-marketing-strategy



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Tuesday, April 25, 2017


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