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6 Business Goals of Your Web Content
Read more about content goals in Paperfree Magazine
Every piece of content has to have at least one business goal in your product sales funnel.
Content has to transfer the user attention to the next stage.
Content has to show all customer needs and how your product may solve them.
Content has to provide details about your product.
Content has to show the best parts of your product.
Content has to help to make clousing.
Content has to help reader to share content and make him looks cool as a brand user.
2. Moz.com http://moz.com/blog/how-to-build-a-content-marketing-strategy
Goal #1. Aware
User's stage - Content created for this part of the funnel is designed to target an audience that hasn't even begun to consider the company's product/services.Content has to transfer the user attention to the next stage.
Goal #2. Trigger
User's stage - Content created for this part of the funnel is when a user has become aware of the product/service and has started thinking about the possibility of needing it.Content has to show all customer needs and how your product may solve them.
Goal #3. Search
User's stage - User has decided to research the product/service in-more depth.Content has to provide details about your product.
Goal #4. Consideration
User's stage - User has decided to convert, but hasn't decided which brand to choose.Content has to show the best parts of your product.
Goal #5. Sell
User's stage - User decides to convert to the company's product/service.Content has to help to make clousing.
Goal #6. Stay
User's stage - Content targeted towards retaining clients, ensuring they remain a loyal customer/brand advocate.Content has to help reader to share content and make him looks cool as a brand user.
References
1. Stephanie Chang https://twitter.com/stephpchang2. Moz.com http://moz.com/blog/how-to-build-a-content-marketing-strategy
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Tuesday, April 25, 2017
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