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Tactics That Will Escalate Sales Success

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Sales tactics need to keep up with the times, and the times - they are changin'! The online world allows customers to be more informed, knowledgeable and savvy than they have ever been before. It also provides them with first-hand access to your competitors. In order to stay in and on top of the game, it's important to know how to tailor your sales strategy for the modern era.

Tactics and Tips for Sales Successes

Here are some tips for sales successes that will put you and your sales team ahead of the pack.

  1. Know the difference between confidence and arrogance. In the past, arrogant salespeople may have landed the sale, regardless of whether or not they were liked. The public didn't have the same access to information at their fingertips, which meant arrogant sales people could use force-driven methods to make an waffling client cave in. Now, customers are informed in real time and have instant online access to your competitors. This means confidence, rather than arrogance, will receive a more positive response.
  2. Let listening skills trump visual skills. It's much too easy to judge a book by its cover and mistakenly assume things about your clients - their needs and wants. Instead, be interested and curious about who they are and what drives them. By asking questions and really listening, you might be the sales professional who offers them exactly what they want, which builds lasting customer relationships.
  3. Thoughtfully respond and reply to objections. Sit down with your sales team and brainstorm all of the most common "objections" or counters that you hear from clients or prospective customers. Now make a list of the Top 10 to 20 and practice your responses so you never seem caught unawares. Be prepared to honor customers' opinions or concerns and then explain and persuade with thoughtful, sensitive and informed responses.

Don't let your customers outsmart outdated approaches. Take advantage of these tactics and tips for sales success and watch your sales figures start to climb. Contact PaperFree to learn about digital solutions that will increase your sales teams' productivity, communication and performance.




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