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Branding, squeeze from The Law of Publicity

"And just how do you generate publicity? The best way to generate publicity is by being first. In other words, by being the first brand in a new category."

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   #squeeze    Yury Pronin and team Subscribe +    
   
Source
The 22 Immutable Laws of Branding
thx Authors Al Ries  @AlRiesofficial  Laura Ries @laurarie
 
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