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Branding, squeeze from The Law of Publicity

"The news media wants to talk about what's new, what's first, and what's hot, not what's better."

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   #squeeze    Yury Pronin and team Subscribe +    
   
Source
The 22 Immutable Laws of Branding
thx Authors Al Ries  @AlRiesofficial  Laura Ries @laurarie
 
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