| John Burson edited Monday, May 8, 2017 |
Subscribe |
Originally Published: www.b2bleadblog.com/.../...oving-cold-calling.html
Author: Brian Carroll
Author’s Twitter handle: https://twitter.com/brianjcarroll
Author’s Linkedin Profile: https://www.linkedin.com/in/brianjcarroll
Smart cold calling remains one of the best tools for the B2B lead generation despite the fact that the platform was abused by some forceful, poorly trained sales representatives. According to research carried by MarketingSherpa, 92% of B2B buyers would accept cold calls if the person at the other end is relevant and straight to the point. Make cold calling as part of your holistic B2B lead generation strategy for maximum benefits.
How to Do it Right with Cold Calling
Cold calling can only be effective if you create a separate sales development department with specialized training in cold calling. Alternatively, you can hire the services of firms specializing in Tele-prospecting. Connect cold calling campaigns with your ongoing B2B marketing and reputation-building activities. Ensure that your Tele prospectors are adequately trained to be articulate, engaging, smart, and organized.
How to Improve Teleprospecting Performance. Here are seven ways you can significantly improve your B2B lead generation through Tele-prospecting:
Sustain the Call
Teleprospecting works best if you can sustain the call for longer and make it consistent. Avoid pressurizing your prospect to make a purchase on the first call but take your time to make a follow up with more information.
Maximize the Opportunity for Every Call
Avoid hanging up whenever your targeted audience is not available. Take time to ask for alternative decision makers. You never know, it could be the guy who would finally call the shots.
Use Call Guides as Opposed to Scripts
Telemarketers usually use scripts while sales development reps and Tele prospectors use call guides. It’s because scripts leave no room for open discussion and asking questions. Allow flexibility and accept variable outcomes while at the same time promoting your key relevancies to the prospects.
Value your Executive Assistants
Some managers view executive assistants as barriers to dialogue initiation. Develop a good relationship with your administrative or executive assistants and utilize their sphere of influence.
Remain Relevant and Well Informed
The worst mistake you can make in B2B telemarketing is to call a prospect you know nothing about. Get a sound working knowledge about the prospects and their company. Most importantly, understand the challenges they face and suggest solutions.
Gain the Prospect’s Opt-in
During your conversation, it's critical to request for the permission to send emails with helpful information on the subject. Mostly, you’ll get an affirmative response and create a platform for further engagements.
Make Follow-Ups
Make sure you keep the communication flowing by making a precise and prompt follow up. Do so in a manner that you had requested so that you don’t appear pushy.
US Immigration: Big increase in EB–5 visa fees proposed
The DHS proposed changing the fees for some immigration and naturalization benefit requests, including the EB-5 and H-1B visa programs.
Questions for the EB-5 Market in 2024 (and Our Bold Predictions)
Navigating the EB-5 landscape in 2024 is like forecasting the stock market – unpredictable yet crucial! The 11 burning questions and bold predictions for this year's market are out.
India Seems to Want to Lose its Millionaires and High-Tech Workers in Eb5 Race
India Seems to Want to Lose its Millionaires and High-Tech Workers in Eb5 Race
Exciting Update for Indian EB-5 Golden Visa Applicants
The EB-5 program or the US golden visa, provides a special road for overseas investors to seek permanent residency and Green Cards in the US.
EB-5 Visa Fraud! Investors seeking permanent residency in the US cheated
Under the EB-5 Immigrant Investor Program, investors are eligible for permanent residency status in America.
Fee increase for EB-5
A significant announcement by the United States Citizenship and Immigration Services on January 31, 2024
Using Loans or Gifts for EB-5
Explore the feasibility of financing your EB-5 investment through loans or gifts, understanding the USCIS's source of funds analysis, and ensuring your funds are lawfully obtained. Learn the requirements for using personal assets as collateral or receiving a bona fide gift for your EB-5 journey
Paperfree Concierge
Get dedicated service, from finding the right information to complex investment challenges.